The Growing and Transformative Impact of Technology on the Auto Industry

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Brian Daugherty, MEMA’s Chief Technology Officer, will discuss the impact of advanced vehicle technology on the automotive industry. He will also cover current and future technology trends and their impact, including: Advanced Driver Assistance Systems (ADAS) and vehicle automation, cybersecurity, connectivity, as well as fuel economy regulations and electrification.


Attend this webinar to learn:

  • Advanced technology trends in the automotive industry
  • Why cybersecurity will be an important issue - forever
  • The impact of vehicle automation
  • How some technology impacts will occur more slowly than expected and some faster

Speakers

Brian Daugherty

Chief Technology Officer, Motor & Equipment Manufacturers Association

Brian Daugherty is Chief Technology Officer for the Motor & Equipment Manufacturers Association (MEMA) and its divisions. Daugherty drives MEMA’s strategic vision of advancing the business interests of the industry and its members by serving as senior technical advisor for MEMA’s executives and members relative to vehicle technology.


Daugherty has extensive experience in existing and emerging vehicle technologies. Before joining MEMA, Daugherty was the Director of Global Intellectual Property for Visteon Corporation. At Visteon, he managed intellectual property and advanced development programs, including advanced driver assistance systems (ADAS) and vehicle-to-vehicle systems (V2X). Prior to that, Daugherty was Visteon’s Director of Global Advanced Development. During his 16-year tenure, Daugherty was also responsible for blind spot detection (BSD) systems for Honda and Chrysler and led the team that developed a FlexRay-based, failsafe steer-by-wire system for GM’s Chevrolet Sequel. In addition, he has served as Visteon’s representative on the Original Equipment Suppliers Association’s (OESA) Product & Technology Council for the past three years.


Prior to Visteon, Daugherty spent ten years at Ford Motor Company where he worked on robotics and advanced manufacturing as well as the development of electronic power steering systems (EPS) and anti-lock braking systems (ABS). He received a B.S. from the University of Texas at Austin and a M.S. from Stanford University, both in mechanical engineering.

Moderator: Phil Nussel

Online Editor, Automotive News

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