Going the Distance: How to Find Your Blog's Focus and Avoid Blogger Burn Out

Date: 4/2/2015
Time: 1:00pm ET
Duration: 60 minutes
Questions? support@inxpo.com

A blog can be an important entry point for your audience and showcase for your organization’s expertise. Marketers who blog are 13x more likely to drive positive ROI than those who don't, the strongest correlation to ROI compared to other inbound marketing practices.

 

The challenge is finding your blog’s focus, maintaining momentum, and powering growth – all achievable with careful planning and strategic repurposing of content like case studies, surveys, ebooks and guides.

 

 

Join us as we discuss how to develop blog content that engages your audience and drives them to action.

 

 

During this webinar we will cover:

 

 

  • Tips and tools that can help you structure your blogging around your audience
  • How to consistently create fresh content and avoid running out of ideas
  • The importance of providing clear and helpful calls to action

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