The Emergence of Inner & Outer Beauty:
A Crossover Category of Nutritional Supplements and Topical Beauty Products

Consumers have increasingly expanded their definitions of Health & Beauty, creating new spaces that cross over traditional boundaries. When consumers traditionally think about beauty products, most think of only topical applications such as lotions, makeup, scrubs, etc. However, in the market today, that is not the only way consumers are utilizing beauty products in their daily routines. The role of nutrition as a source of beauty has led many to supplementation for their beauty needs, in addition to traditional topical solutions. As the inner and outer beauty markets overlap, there is opportunity for brands in both markets to offer new and innovative formulations and solutions suitable for both markets. The Webinar Series will highlight the emerging trends, formulations, and products that are relevant to this crossover market encompassing both Inner and Outer Beauty.

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