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Accelerated digitization has made first impressions increasingly crucial for businesses striving to convert more customers and build long-term relationships. However, creating trust at first contact and delivering a friction-right experience is being disrupted by fraudsters. In fact, the rate of suspected digital fraud attempts globally increased 24% when comparing the first four months of 2021 with the last four months of 2020 across industries.

In this webinar, Mayur Rathore, Head of International Fraud Identity Solutions and Consulting at TransUnion, discusses how to optimize onboarding — for customers and businesses alike — through secure, effortless and rewarding journeys.
Informed by over a decade of experience within in the fraud industry, Mayur will explain how to:

- Develop a digital onboarding strategy that delivers transformational improvements for multiple business units
- Improve performance with an aligned onboarding experience, using real-world suggestions of what to include in business cases
- Balance CX and security when designing a robust, friction-right experience that converts more good customers and better detects fraud
- Incorporate onboarding best practices into your strategies, with global examples that demonstrate how fraud, credit and personalization solutions are being used by market leaders

Understand the strengths and weaknesses of identity proofing technology, such as facial recognition solutions.

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