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Grocery after 2020: how shoppers have changed and what’s next

Start Date:25th February 2021

Start Time:11:00am GMT (London)

Duration:45 minutes

Abstract:

Covid has changed the way we eat, drink and shop for groceries. Whether it’s the boom in online shopping or the resurgence in scratch-cooking, the pandemic has accelerated trends and given rise to new habits.

But as the dust settles on 2020, which behaviours will truly stick? How has the pandemic changed shopper priorities around sustainability, health, packaging and food safety? Which categories will benefit and which could lose out?

For our latest webinar, we’re putting a lens on grocery habits in the wake of Covid. Based on exclusive new consumer research, we’ll reveal how the events of 2020 have shaped shopper attitudes and spell out what this means for fmcg manufacturers and retailers in 2021.

We’ll make sense of the big picture, including ecommerce adoption and attitudes to sustainable diets, and zero in on NPD hotspots such as plant-based, low & no alcohol, CBD, protein and probiotics.

Throughout, we’ll share plenty of data and statistics to help you make informed decisions; plus, you’ll get the chance to put your questions to our experts.

Paid for by

Attest

Speakers

Julia Glotz

Moderator

Freelance writer and editor

Julia is a writer, editor and consultant specialising in food and drink, with 15 years’ experience working in trade media. She was on staff at The Grocer for nine years, including five years as managing editor. As a freelance journalist, she contributes feature articles to The Grocer and other publications on a wide range of topics, including next-generation vending machines, soy use in the plant-based category and supermarket deli counters. For commercial clients, she conceives, commissions and writes branded content. She also runs training sessions on writing, editing and pitching skills.

Sam Killip

Head of the Centre of Expertise

Attest

An experienced research leader, Sam has spent the past 7 years working in customer success for leading data-driven agencies, before moving into the SaaS space to join Attest. In her time at Attest, Sam has contributed heavily to enhancing the CS offering and works closely with key clients. Sam is an experienced public speaker, and regularly runs webinars and masterclasses on all things research and data.

Hugh Thomas

CEO and Founder

Ugly Drinks

Hugh started Ugly in the UK, before bringing the brand to the US in 2018. Ugly looks to take on the soda industry by making no sugar, no calorie sparkling water accessible to all. Now in 15,000+ stores and sold across both the US and UK, Ugly is set to become a truly global beverage company. Before Ugly, Hugh worked in the brand teams at Vita Coco Coconut Water, and Heinz Ketchup.

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