The Future of Events: New Strategies for Engaging Virtual & In-Person Audiences

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About

Start date: 7/29/2021
Start time: 2:00 PM ET
Duration: 60 minutes
2020 was the year of virtual events – from user conferences, to investor events to global tradeshows. Now, as more employees head back to the office and the business travel industry picks back up – brands are challenged to deliver immersive and engaging experiences to both in-person and virtual audiences, in their preferred format…at scale.  

On Thursday, July 29th at 2pm EST – join Ben Chodor, President of Intrado Digital Media and author of the book Transitioning to Virtual & Hybrid Events, Ben Erwin, President & CEO of Encore and Mark Ledogar, President of One Smooth Stone for an interactive discussion on best practices for navigating the next-generation of conferences and events and redesigning the shared experience.  

This panel of experts will cover all sides of the hybrid event planning process. Topics of discussion will include: 

  • Best practices, emerging trends and creative ideas for planning hybrid events to engage all audiences and deliver ROI
  • Curating experiences for virtual attendees 
  • Using big data to measure hybrid event success
  • Intrado’s recent partnership with Encore 


Speakers

Ben Chodor

President

Intrado Digital Media

Mark Ledogar

President

One Smooth Stone, a PRA Production Management and Communication Agency

Ben Erwin

President and CEO

Encore

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