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The demise of the press release has been greatly exaggerated. From nonprofits and agencies to IPOs and the world’s most recognizable brands, PR pros use press releases every day to connect with consumers, employees, investors and the media. But how has the essential PR channel, the newswire, changed over the past few years? And how can you best position yourself for success with press releases in 2023? When you join this exclusive webinar from Notified and PRovoke, you’ll hear our expert panel discuss tips for optimizing your press releases and finding new ways to reach your stakeholders, including:
- The evolution of the newswire, highlighting some of the newest developments and integration with PR software
- How communications pros are using press releases as part of a larger business strategy
- How improvements in press release analytics and performance metrics help PR pros better measure impact and ROI
- How journalists are viewing press releases today, and what are the most important best practices for PR pros
Speakers
 Katie Creaser SVP ICR  Sylvie Harton SVP, Strategy & Global Head of PR & IR Solutions Notified  Michael B. Kelley Director, Editorial Yahoo Finance  Megan Keogan Head of Content Partnerships PRovoke Media
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