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Your best defense in a downturn – A.I. driven consumer lifecycle marketing

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A comprehensive, multi-year study recently conducted by Outsell, RXA, and Experian showed that A.I. driven consumer lifecycle marketing leads to a:

  • 23% increase in repeat sales
  • 31% increase in service visits
  • 24% greater brand loyalty

Dealers and brands alike benefit from using applied artificial intelligence across the consumer lifecycle, and these findings are merely a teaser to the full breadth of the study.

Learn how to increase customer loyalty and profitability as Jon Petron, Vice President of Advanced Services at Outsell, and Jason Harper, Found & CEO of RXA, further examine how A.I. driven consumer lifecycle marketing is key to:

  • Increasing loyalty
  • Reducing attrition
  • Capturing a larger share of sales and service revenue

If you're already registered for the Your best defense in a downturn – A.I. driven consumer lifecycle marketing webcast, click below:



Jon Petron

Vice President Of Advanced Services, Outsell

Jon brings over 20 years of experience effectively implementing dealer and sales channel marketing programs for companies like Toyota, Polaris Industries, Carrier, Caterpillar and DuPont. At Outsell, Jon manages a talented group of digital marketing professionals who make up the Analytic, Content, Customer Support, and Program Services organization.

Jason Harper

Founder & CEO, RXA

Data Scientist. Storyteller. Guide. Over the past 20 years, Jason has helped usher in the era of big data and analytics we are living in today. Examples of his work can be found in the WSJ, MIT Technology Review and more.

Moderator: Jackie Charniga

F&I Reporter, Automotive News

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