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The Future of Customer Engagement in Automotive Retail

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Your customers are reaching a breaking point with the constant digital bombardment – social media alerts, emails, digital ads, push notifications, robocalls and live chat bubbles coming from all sorts of mobile apps and websites. Consumers receive, on average, up to 64 notifications per day, which makes it nearly impossible for automotive retailers to rise above the noise.


As a result, consumers are growing tired of the same old marketing tactics and are favoring more secure, authentic, two-way methods of communication when engaging with businesses.


In this session, Statflo Chief Revenue Officer Scott McArthur, and Product Marketing Manager Melissa Yuen explain how you can use one-to-one business text messaging as a golden thread to build the strongest customer relationships, increase CSI and drive more sales.


In less than an hour:

  • Learn what your customers expect of you when communicating digitally
  • Learn proven strategies that increase customer engagement and sales conversion
  • Discover how to future-proof your customer communication strategy

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Speakers

Scott McArthur

Chief Revenue Officer

Statflo

As an ex-sales and marketing leader for a national telecom carrier with 15 years of hands-on experience working across consumer retail and dealer distribution channels, Scott’s focus has always been to improve the customer experience in retail, through profitable interactions. He’s a big believer that the human touch still matters in all retail categories and although tech is central to a dealer’s ability to understand and predict customer behaviour, none of it would be possible without people. As the CRO at Statflo, he’s bringing humans back into the mix by enabling automotive retailers to engage their customers using one-to-one business text messaging.

Melissa Yuen

Product Marketing Manager

Statflo

Melissa Yuen is the Product Marketing Manager at Statflo, where she oversees the go-to-market strategy for product and feature releases. She enjoys being the “translator” for the product and marketing teams, helping to break down technical aspects while adding a marketing-friendly spin. She is passionate about SaaS products that disrupt traditional industries and improve user experience. Her background in retail operations, product support, and FinTech marketing provides her with valuable end-user insights that fuel her marketing ideas.

Moderator: Phil Nussel

Online Editor, Automotive News

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