Marketing for Challenging Times

The most challenging times are full of change and uncertainty, whether you’re facing a complex acquisition or a global upheaval. When the changes come fast and furious, businesses can easily be taken off guard…and go off message. Marketing can provide critical leadership during these times, keeping organizations unified and helping them deliver consistent and accurate messages while living their brand values. For this to happen, CMOs and marketing leaders must be creative, flexible, and prepared with the right plans, strategies, and automation.