Customer experiences have become the playing field where brands will either win or lose. Across industries, brands looking to maximize business results through CX must take a mobile-first, multichannel approach to engaging customers to deliver experiences that are valuable to both their business and their customer.
But in order to deliver value through mobile-first channels, brand messaging needs to be relevant in real time, else brands run the risk of higher churn levels than ever seen before. This shift to real-time relevance means marketers need to let go of the expectations of singular campaigns and channels, and look to the entire customer journey to measure success by charting new paths in delivering and measuring value.
Sponsored by Swrve, the world’s leading mobile marketing and customer engagement platform, this five part series, ‘Path to Mobile Engagement Value’ will explore the strategies leading brands use to create more relevant customer engagement and make valuable returns on relevance.
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