Watson Customer Engagement B2C End-to-End Demonstration

While a company with brick and mortar stores and an online presence may have certain competitive advantages, it also, undoubtedly faces daunting challenges. First, there's no shortage of data, including unstructured data like video and images. But harnessing all that information to provide personalized interactions with customers across all channels, while maintaining a consistent, on brand user experience, can be overwhelming. Customers expect a seamless experience when moving between stores in-person and online and companies need start-of-the art order management and supply chain visibility solutions to fulfill that implicit promise. And, if that's not enough, companies need to learn from each and every journey a customer travels with their brand, with the ability to quickly gather feedback and make adjustments on the fly.

Join IBM Distinguished Engineer, Bob Balfe, as he walks us through a scenario that highlights how employees from marketing, merchandising, category management, the call center and the store can come together with shared data and a shared platform to learn quickly from a failing campaign, to launch a new effort that reinvigorates a customer segment suffering from low engagement. The example highlights how one customer's interactions drive several flawless adjustments, both online and offline, to give her an extraordinary experience.

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