Now available to Watch On-demand (live event was on 12th, 13th and 14th March 2024)
Food and beverage manufacturers are under more pressure than ever to deliver nutritious food for the mass market. Excessive consumption of ‘junk’ food has been firmly tied to the obesity pandemic as well as heart disease and diabetes risk. Policymakers are taking notice and responding with tighter regulations, reshaping the HFSS food formulation and marketing landscape.
At the same time, the concept of ‘healthy’ is changing. Where once shoppers were laser focused on low fat, salt and sugar, today’s consumer wants that and more. Demand for natural ingredients boasting functional benefits is on the rise, offering an opportunity for brands to respond with nutrition-forward food and drink.
Which better-for-you trends are resonating most with consumers? And how can manufacturers best align this new future of wellness to mainstream categories, from snacking to drinks and convenience food?
Hosted by FoodNavigator, the Positive Nutrition Interactive Broadcast Series 2024 covers Reformulation & Fortification, Plant-Based, Food as Medicine, Personalised Nutrition, Food for Kids, and Free-From.
The series took place from the 12th to the 14th of March. Each day had a morning and an afternoon session at 11am CET and 3pm CET. Each session includes interactive presentations, panel discussions, audience Q&As and fireside chats.
The event is FREE and pre-registration is required. Please register using the form below. Please note you need to register for each session that you wish to attend.
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