What Brands Need to Know: Activating Influencers on TikTok
It’s been a wild year for TikTok. From topping 2 billion downloads to launching new advertising products to government oversight on TikTok ownership, TikTok and its users have been on a rollercoaster this year that keeps going up. Not only are users downloading the app more than leading social media platforms, but they are also spending more time engaging with its content. As attention spans get shorter, TikTok has emerged as the channel to keep users engaged, and for brands to gain traction.
There's a lot of 101 TikTok content out there, but marketers are ready to level up their TikTok influencer practice. All social media networks go through a maturation, and we’ll discuss where TikTok fits on that scale and how marketers’ window to make their mark early is dwindling. We'll discuss how intermediate TikTok marketers should be building their presence on the channel with influencers, and how to not just participate in trends, but be the trendsetters.
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