March 2013
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March, 2013
HBA Webinar:
Iconic Moments in Color
12:00 PM ET
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Social Media

Developing Winning Color Strategies in a Global Marketplace

Thursday, March 14, 12:00 PM ET

Price: $97.00

Color permeates all facets of the beauty and personal care space, from products to packaging. Influencing 50% - 85% of ideas and product purchase decisions, color is pivotal element to a successful design and brand strategy. Understanding how colour plays into consumer consciousness and its affect on consumer purchasing decisions will help you to better integrate colour into your design strategy, strengthen your overall message, shape customer perception and stand out in a competitive marketplace. Join Laurie Pressman, VP Pantone Color Institute for this informative look into the powerful language of color.

Laurie Pressman, Vice-President, Pantone Color Institute

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Marketers/Mfr/Distr of Cosmetics, Fragrance or Personal Care
Packaging Supplier (components, services)
Marketers/Mfr/Distr of Functional Foods, Nutritional or Dietary Supplements
Private Label Services
Contract Packager
Ingredients/Supplier Testing
Retailers (Mass Merchandisers, Supermarkets, Superstores)
Salon/Spa including Wellness Clinics
Wholesaler or Distributor
Advertising/Promotion/Public Relation Agency