Watson Customer Engagement B2B End-to-End Demonstration

A B2B order is more complex than a B2C transaction. Plus, B2Bs are being challenged to improve their customer experience. B2Bs need a powerful platform that can easily manage all the complex workflows among the players in B2B transactions and transform their digital presence.

Join IBM Distinguished Engineer, Bob Balfe, as he walks through an example of how the right platform can manage the intricate network of processes in a B2B order, and at the same time help B2Bs deliver B2C-like customer experiences, like:

• Personalization
• Self-service
• Accurate pricing in a complex environment