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MM+M Media Summit

Date: Thursday, November 12
Time: 10:00am ET-4:30pm ET

MM+M introduces its first-ever Media Summit, an event that will (virtually) bring together A-list organizations and individuals from all parts of the health-media spectrum: digital, print, television, radio (terrestrial/satellite), out-of-home and everything in between.

Scheduled for November 12, 2020, the Media Summit will feature sessions on a range of topics, including the revolutionary effect of programmatic technology in the health marketing realm, the enduring appeal of traditional health publishers and channels and the growth of point of care into a hugely influential platform.

Programmatic Dominates the Digital World. Now What?

There’s a sense that programmatic buying is as simple as plugging in some information and letting the algorithm do the rest. A few years into the programmatic era, tech-minded media people offer a glimpse into how the process has evolved to incorporate strategy and even creativity. Sponsored by Haylo

Speakers

Louis Namoli

Director of Programmatic Sales & Business Development 
Haylo

View Biography

George Tarnopolsky

VP, Programmatic
CMI/Compas

View Biography


Erica Hawthorne 

Media Director, Global Digital Lead
Underscore 


View Biography

Point of Care Pandemic Pivot

Only a few years ago, most marketers subscribed to the narrowest possible definition of “point of care”: It didn’t extend beyond physicians’ offices. Now, however, the point of care stretches into pharmacies and, courtesy of growing telehealth platforms, patients’ homes. Execs from each POC location make their case for a greater share of marketer dollars. Sponsored by Outcome Health

Speakers

Matt McNally

Chief Executive Officer
Outcome Health 

View Biography


Angelo Campano

SVP & principal, partner channels
OptimizeRx

View Biography
Dr. John Reeves

CEO
conversationHEALTH

View Biography

Samantha Brown

Director of Business Development
Mesmerize

View Biography

The Power of the Platform: Health and the Big-Four Tech Giants

The biggest technology companies in the world have made health a priority in recent years. In doing so, they have brought resources and organizational focus to a space that has long been ripe for the type of innovation and disruption in which they specialize. This panel will chart the evolution of these companies from fearsome outsider to trusted partner, showing how online health communities have leveraged their platforms to great effect. Sponsored by W2O 

Speakers

David Magrini

President of CRM and Marketing Solutions
W2O

View Biography

Gaetan Akinrolabu

Associate Director, Paid Media and Social Media Strategy 
Bristol Myers Squibb

View Biography


Hillary Gurber

Head of Industry, Healthcare
Google 

View Biography

Harnessing the Power of Transformation

Now that technology has become a cornerstone of engaging with audiences, innovative ways of leveraging traditional media have emerged and some of the biggest tech companies in the world have established a beachhead in health and health media. Companies such as Clear Channel Outdoor can now tie health data to traditional out-of-home viewership. Amazon’s portfolio of companies allows for deeper insights into behavioral targeting for both Rx and OTC products. What are some of the new ways to engage with these platforms to bring forward exciting engagement opportunities for both consumers and HCPs? Top execs talk about the revolution and how to make it work for you. Sponsored by McCann Health

Speakers

Jon Cody

Co-Founder & CEO,
Digital Health Networks, Inc.

View Biography


Ed Maher

VP of Sales
Clear Channel Communications

View Biography


Mark Power

Founder and CEO
Podean

View Biography


Jeffrey D. Erb

President
McCann Health Engagement


View Biography

We’re Still Here! And We’re Thriving!

For all the “we live in a digital world” chatter, so-called mature media still attract plenty of pharma and health/wellness dollars. How have these media been able to continue to lure advertisers to their mainstay properties even as they simultaneously transition their business into the digital realm? 

Speaker

Marla Newman

Executive Vice President, Digital Sales
Meredith Corporation

View Biography


Jan Weinstein

Executive Director
Publicis Health Media


View Biography

Innovating for Award-Winning Results

CMI/Compas looks at recent award-winning campaigns to highlight lessons in how to think with an innovator’s mindset to help your brand stand out and hit reach goals. Attendees will walk away from this fast-paced briefing with at least three thought-starters to use for their own campaigns. Sponsored by CMI/Compas

Speakers

Andrew Miller

SVP, Search & Emerging Media
CMI/Compas

View Biography


Julie Hurvitz Aliaga

SVP, Social Media/Social Media Practice Lead
CMI/Compas

View Biography


Melissa Barnhart

EVP, Group Client Director 
CMI/Compas

View Biography

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