Start time: 2:00 PM ET (60 minutes)
Over the last two years, so much has changed when it comes to public relations and the role of the PR professional.
The challenges. The responsibilities. The daily tactics. The matters over which you have influence. They’ve all changed – and it won’t stop.
Notified, in partnership with PRWeek, recently completed a survey of in-house and agency leaders to understand the impact of these changes on the PR workforce, how they are manifesting daily, and whether our respondents have the tools and knowledge to thrive in this new reality.
This discussion is a key step in helping PR pros meet the demands of a redefined profession. When you attend this LIVE webcast, you’ll hear from top industry experts, including PRWeek 2021 40 Under 40 honorees, who are leading the charge and reshaping PR.
You’ll learn more about:
-The ever-expanding brand storytelling to which PR pros significantly contribute
-The evolving data and analytics PR needs to master for more strategic communications
-New areas of responsibility for today’s PR pros (i.e. ESG)
-And much, much more
We can’t wait to see you Wednesday, March 30 at 2pm ET. Register now!
 Priyanka Shah Head of Communications Mirati Therapeutics
 Sarah Houseknecht Director, Global Brand Communications Wilson Sporting Goods
 Ben Chodor President Notified Always one to think outside of the box, Ben Chodor has established himself as a pioneer of online communications through interactive & streaming content. He is a leader with 20+ years of experience in enterprise communications, social video, and digital health. As President of Notified, the world’s only communications cloud for events, public relations, and investor relations, Ben continues to transform the way people connect and share information. Together with his team of 1,500 employees representing 17 different countries, Ben works to consistently raise the bar when it comes to virtual, hybrid or in-person events as well as public relations, and investor relations. Previously, Ben served as Co-Founder & CEO of Happtique, the first digital health mobile application marketplace. He was also Founder & CEO for digital media and webcasting company Stream57, and the former Global Head of Streaming & Virtual Events at InterCall. Ben acts as a mentor for startup accelerator Blueprint Health, is an active investor and board member for digital startups, hosts the podcast Insights with Ben Chodor, and is a frequent speaker on digital media and technology. Ben is the author of Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience, a new book that provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes. When not working in one of his many business roles, Ben enjoys spending time with his family, boxing, yoga, traveling and training for his first triathlon
 Gideon Fidelzeid Managing Editor PRWeek
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