Kicking Sales into Overdrive: Using Predictive Analytics for Buyer Detection


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Duration:60 minutes

Where:Right from your computer

Cost:Free

Questions:Email powerTRAINING@autonews.com

Third party shopping sites have altered the playing field between dealers and customers. To be successful, dealers need to anticipate customers’ needs, proactively engage shoppers, and bring buyers through the door. Join two analytics and automotive data experts, Dan Smith and Eric Brown, as they discuss proven techniques to detect shoppers, improve timing, achieve relevancy and improve sales.

 

By monitoring online and offline behaviors to understand shopping intensity and vehicle preferences, dealers can now detect when their customers are getting ready to buy. Using buyer detection, dealers can arm their sales team with the information they need to focus their efforts on customers deepest into the buying process, tailor their sales approach and close more deals.

 

In this webinar you will learn:

 

  • How buyer detection drives more sales
  • How dealerships of all sizes can leverage buyer detection tools
  • How buyer detection captures value from “dead” leads
  • How dealers can use predictive models to improve targeting, hone their messaging and present customer-relevant offers

Speakers

Dan Smith

CMO, Outsell

Dan Smith has over 20 years of experience in direct and interactive marketing, behavior monitoring, enterprise application integration & customer relationship management. Dan ensures that Outsell continues to lead the market with its award-winning Outsell Fuel customer engagement platform that enables leading automotive brands and dealers to engage customers & drive sales. Prior to Outsell, Dan served as CMO at ClickSquared, VP of Channel Development at Unica, & CMO at MarketSoft.

Eric Brown

CEO, Dataium

Eric Brown founded Dataium the automotive industry’s leading behavioral data aggregator and analysis company which was acquired this year by IHS (NYSE:IHS). His executive career includes senior marketing leadership positions at Fortune 100 companies. He has been a contributor for Fox News, Forbes, Wall Street Journal, and numerous other publications and conferences. Brown is also a member of the Gerson Lehman Group Automotive Counsel and noted expert on the collection, analysis and use of behavioral data in sales and marketing.

Moderator: Dave Versical

Director of Editorial Operations
Automotive News Group

Presented By

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Kicking Sales into Overdrive: Using Predictive Analytics for Buyer Detection

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