2016 State of the Industry Report: No Longer Yesterday’s Roofing Industry


Date:February 11, 2016

Time: 2:00 PM EST 

Duration: 60 minutes, including LIVE Q&A

Roofing Contractor’s annual State of the Industry Report will explore key trends in the residential and commercial roofing markets, review highlights from 2015, and provide a comprehensive outlook for the year ahead. The 2016 report includes information from Roofing Contractor’s exclusive survey of residential and commercial contractors that focused on sales, marketing trends and identifying key problems facing the roofing industry. It will also provide insight on how roofing contractors can overcome these and other obstacles to help them improve their businesses and maximize opportunities in 2016. 


During this webinar, attendees will:  



  • Learn about contractors’ sales volumes in 2015, and anticipated sales volumes in 2016 and the next three years.
  • Identify trends among different product categories, sales and marketing techniques, and new technology.
  • Explore key problems and opportunities currently facing roofing contractors and ways to make the most of the opportunities in 2016. 

Can't attend live? Register to view the webinar on-demand!


Bob Tafaro

Bob Tafaro is President and Chief Executive Officer of GAF, which is North America’s largest manufacturer of roofing products. Bob assumed his current position in April 2006 after working at GAF in a number of leadership positions over the past 20 years. Bob currently is a member of the Board of Directors for Building Materials Corporation of America (BMCA), which operates under the GAF name. In addition, he has served two terms as executive committee chairman of the Asphalt Roofing Manufacturers Association (ARMA), and is a past president for the group.

Paul Bromfield

Paul Bromfield is executive vice president, chief marketing officer of GAF, North America’s largest manufacturer of residential and commercial roofing products. Paul has been at GAF for six years and is responsible for product, channel, and customer marketing.
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2016 State of the Industry Report: No Longer Yesterday’s Roofing Industry
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