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Jon Spenceley
Marketing Manager
speaker Sean Patrick Keen
Video Strategy Consultant
Emma Meyer
Executive Producer, BTV


Video Marketing Summit

In this interactive event industry experts will review new technologies, techniques and best practices in modern video marketing. You will learn about creating engaging content for all parts of the marketing funnel, lead scoring, security, detailed analytics and so much more.

Session information:

  • 10:00am - 10:45am PST: 800% Lift in Email CTR. Seriously. Break Some Records and Blow Some Minds With Personalized Video
    What could be better than real marketers using personalized video to generate up to 15% CTRs on email and content marketing campaigns? See how Vidyard can empower marketers to track who actually watched the video and how long they stayed engaged, and use that data for lead qualification. You’ll also discover why video marketing is the next best thing to talking to customers in person.

  • 10:52am - 11:37am PST: "Video As An Experience"
    Shifting how to measure success, from views to engagement metrics.

    Today viewers want more from video. Engagement isn’t just a buzzword anymore. Your audience wants to be a part of the story and interact with the content that matters to them. In this session, you will learn how to make your next live video program an interactive experience for your audience and define success metrics as it relates to audience engagement.

  • 11:54am - 12:24pm PST: Video Marketing Best Practices Conversation (Live Q&A panel)
    In this interactive panel session we will discuss video marketing and webcasting best practices, some examples along with some funny fails so you learn what not to do as well. We will highlight some good examples from Fortune 500 companies like IBM and others, along with some war stories from video experts at Onstream , #Vidit and The Marketing Scope.

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