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Why Texture Matters: Adapting quickly to opportunities by understanding global texture trends and impact on consumer behavior

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Start Date:  03/31/2016

Start Time: 2pm Central Time

Duration:  60 Minutes

Abstract:

Understanding texture preference and the trends that may result in consumer behavior change is an area of great opportunity, but remaining agile before a consumer shift occurs can be a challenge. The webinar will address this challenge and will offer:

A view on techniques to forecast upcoming influences on food trends

A perspective on the linkage of newly monitored issues to texture and the process used to deliver higher value commercial insights

Expertise on driving rapid product development through localizing relevant texture trends from around the world

Speakers

Suzy Badaracco

Culinary Tides

President

Suzy is a toxicologist, chef and registered dietitian. She has been trained in military intelligence, chaos theory, and predictive analysis techniques and has worked as a trends forecaster for food industry clients since 1992.

Mary Lynne Shafer

Ingredion

Global Marketing Director, Texture

Mary Lynne’s 19 years of experience in strategy, innovation and marketing have established her as a builder of executable strategies that drive business growth and deliver strong customer partnerships.

Janet Carver

Ingredion

Senior Manager, CULINOLOGY® Group

Janet works with customers to drive rapid product development and innovation. She was instrumental in bringing culinary arts to the company and merging it with in-house food technology expertise to form the CULINOLOGY® capabilities.

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Why Texture Matters: Adapting quickly to opportunities by understanding global texture trends and impact on consumer behavior

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