How to Monetize the Smart Home


Date: On Demand Through April 19, 2017

Duration: 60 minutes

The arrival of the Internet of Things provides new and potentially disruptive market opportunities for manufacturers.  Today’s smart home is one that is characterized by a number of different connected products that aim to bring simplicity to our lives through the control and automation of home systems like lighting and HVAC.  Despite the obvious convenience that these products deliver, traditional product manufacturers are struggling to define additional value propositions and, more importantly, the new business models that will monetize these new offerings.


The goal of this webcast is to:


  • Analyze the current state of connected device monetization
  • Highlight some of the key challenges in monetizing the smart home
  • Define a monetization strategy for connected devices that integrates services and features beyond the initial purchase
  • Outline use cases of a number of different smart home monetization methods 
  • Discuss the impact of IoT architecture on monetization

Register to view the webinar on-demand!


Michael Wolf

Connected Home Analyst & Founder

NextMarket Insights

Michael Wolf is a long-time Connected Home Analyst and Founder of NextMarket Insights. Wolf was the founding Vice President of Research for Gigaom Research and has held management and principal analyst positions at In-Stat and ABI Research.

Wolf hosts the most popular smart home podcast on iTunes, which you can find at

Rod McLane

Senior Director of Product Marketing

Ayla Networks

Rod McLane currently serves as Senior Director of Product Marketing at Ayla Networks. Rod has over 20 years of experience in hightech enterprise marketing with industry-leading companies including Genesys, Amdocs, Aspect Communications and Hitachi.

Most recently, Rod was the Director of Solutions Marketing for Genesys, a market-leading provider of contact center solutions, where he was responsible for outbound messaging, positioning and go-to-marketing strategy for the Genesys cloud-based contact center solution suite.

Sponsored by:

ayla networks

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