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IoT Best Practices for Home Appliance Manufacturers

Start Date:9/28/2016

Start Time:2:00 PM EDT

Duration:60 minutes


As home appliance manufacturers consider adding smart appliances to their product lines, they need to ask themselves an important question: “Do we have the specialized technical expertise in house to successfully connect, scale and secure versions of our appliances for the Internet of Things (IoT)?”

Join our expert speakers as they discuss some of the best practices that are important for appliance manufacturers to consider as they design, build and eventually sell IoT connected appliances.

IoT is complex, and creating connected home appliances requires more than simply embedding a wireless chip or adding a sensor.  Manufacturers must, to name a few:

  • Clearly define use cases and additional services
  • Prioritize security and privacy
  • Design for usability, configurability, and scale
  • Add value and differentiate where it matters


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Brad Russell

Research Analyst
Parks Associates

Brad Russell explores leading-edge issues in connected consumer electronics, robotics, IoT data privacy and security, and machine vision applications. He has a background in marketing communications, technology startups, and online media. Brad balances the art and science of marketing research to generate insights that lead to more astute business decision making and value-generating practices.

Brad received his BS degree in advertising and marketing from the University of Texas at Austin. He also earned MDiv and DMin degrees from two leading seminaries with concentrations in ethics and cross-cultural leadership.

INDUSTRY EXPERTISE: Connected Consumer Electronics, IoT Data Privacy and Security, Big Data and Connected CE, Machine Vision

Justin Ruiz

Product Marketing Manager
Ayla Networks

Justin is a Product Marketing Manager with Ayla Networks, a leading end-to-end IoT platform provider for manufacturers. As one of the early members of the Ayla marketing team, Justin has worn many hats supporting efforts in lead generation, partner marketing, field marketing, product marketing, and customer support.

Justin has since focused solely on product marketing and is responsible for the positioning and messaging of the Ayla’s Agile IoT Platform. Justin holds a Bachelors of Science in Business Administration, Management from San Jose State University.


Ayla Networks


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