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Google & Criteo Bust Common Google Shopping Myths

Start Date:4/5/2017

Start Time:11:00 AM PDT

Duration:45 minutes

Abstract:


Want to learn how to bust these myths at scale? Contact us at CriteoPredictiveSearch@criteo.com


Join Google & Criteo as we bring in experts to discuss the most common marketer misconceptions about Google Shopping management. We will cover the following areas and share tips that you can bring back to start optimizing your own Shopping Campaigns:

  • Campaign Management
  • Product Segmentation
  • Remarketing Lists
  • Device Strategy
  • Driving In-Store Sales

It all happens on April 5th @ 11 AM PDT. Space is limited so register today!

If you're already registered for the Google & Criteo Bust Common Google Shopping Myths webcast, click below:

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Speakers

Dave Schwartz, Criteo

Dave Schwartz currently leads Criteo’s emerging search advertising business for the Americas. Prior to its acquisition by Criteo, Dave led all commercial operations at DataPop as Chief Revenue Officer, bringing to market the company’s semantic technology to optimize retail product catalogs for search. Prior to DataPop, Dave served as a category director at Yahoo, where he was responsible for driving marketplace adoption of the company's local search advertising solutions through management of marketing, content, product, and business development teams. He came to Yahoo through the acquisition of Overture Services, the world’s first pay-for-performance ad platform. Dave holds undergraduate and graduate degrees in economics from Stanford University and an MBA from the University of California, Los Angeles.

Kevin Wetherby, Google

Ten years of living and breathing ecommerce - four of these with Google. I own the title of Shopping Commercialization Lead. Let's delight customers by making Shopping easier and better, online.

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