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Presented by:

AMA Brand 2016

Social media is ingrained in our lives. It changes how we interact with friends, view society and choose which companies earn our business.

Nimble brands build passionate followings. Stagnant brands get lost in the feed. Be prepared for what’s coming next by attending the AMA Social Media Virtual Conference. You’ll hear from passionate social media gurus who will help guide you through the trends of what marketers can do to thrive online. 

Attend this free event from the convenience of your home, office or local coffee shop on Wednesday, October 18, 2017. Visit to view full agenda.  


Session Title & Description (all times in CT)

10:00am - 11:00am
Viral Content: How Everything Changed in 2017

Most people have no idea how the viral content game really works. In this session, Spartz breaks down, step-by-step, the unsexy but fascinating truth behind how shareable content gets created.

Emerson Spartz,

11:15 - 12:00pm
The Future of Social is Focused on Customer Care 

Today’s consumer is powerful, vocal, and aware, utilizing their social access and influence to explore brands and their competitors, voice their brand love and amplify their issues for resolution. Brands need to not just look towards new technology to future-proof their marketing, they need to treat customers like unique, valuable individuals on social, and craft personalized social experiences on a global scale. 

Paul Herman
Vice President, Product & Solutions Enablement Group

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12:15pm - 1:00pm
8 Biggest Mistakes Social Media Marketers Make and How to Avoid Them

Learn from Lisa Marcyes, Sr. Social Media Marketing Manager at Marketo, as she discusses the top eight social media marketing mistakes—from strategy, to content, to metrics—and how you can avoid them.

Lisa Marcyes,
Senior Social Media
Marketing Manager

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1:15 - 2:00pm
It’s Time to Embrace the Visual Marketing Movement

Mana Ionescu
Lightspan Digital

2:15 - 3:00pm
TBD Coming Soon!

3:15 - 4:00pm
From Inspiration to Action: Building Creative for Pinterest

In this session, Pinterest’s Raashi Rosenberger who leads the creative strategy team out of the East Coast will show unique and effective ways to reach audiences through smart advertising on the visually driven platform. We will share insider tips and tactics to help you understand Pinterest and develop full-funnel campaigns that drive results.

Raashi Rosenberger,
Creative Strategy Lead,

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