How to Move More Units: Lessons From a Top Digital Dealer


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Advancements in technology and new communication channels have created an opportunity for forward-thinking dealerships to reach and engage more customers across digital channels. But, with more and more options readily available, it has become difficult for many dealers to identify a winning digital strategy that sells more cars.


Today’s digitally-savvy consumers have a unique set of needs, and dealers must accommodate them to win their business. Hear from Todd Smith, CEO of ActivEngage and leader in automotive digital communication, and Todd Caputo, Dealer Principal and President of Sun Auto Group, a family-owned high volume dealer group, and learn how to develop and optimize a digital strategy to generate more revenue for your dealership.


Attend this webinar to:

  • Learn how to choose the right digital channels to engage more customers
  • Explore digitizing the service lane to increase repair order revenue
  • Find out which social channels can drive more showroom traffic
  • Learn how to support your BDC to maximize sales opportunities across dealership departments
  • Discover best practices in pre-owned digital car merchandising


Todd Caputo

Dealer Principal & President, Sun Auto Group

Todd Caputo is the Principal and President of Sun Auto Group located in Syracuse , New York. He started his career in automotive dealership management working at his father’s dealership Sun Chevrolet while attending high school and college. After graduating from Lemoyne College in 1994 with a BS in Industrial Labor Relations and Human Resource Management, Todd became the General Manager of Sun Chevrolet and ran the dealership alongside his father. In less than ten years, he increased annual sales by 220%. In 2005, Todd purchased an closed Ford Dealership and turned it into a used vehicle superstore utilizing the same growth methodology to increase sales volume as well as managing a large service department. This dealership sells in excess of 2500 used vehicles annually. Five years later, he bought another closed Ford dealership and transformed it into another used vehicle superstore, selling more than 1300 pre-owned vehicles annually alongside managing a large service department. Todd’s track record in growing dealership sales quickly became renown, and he was named the “Used Car King”. In 2011 he purchased Sun Chevrolet from his father. Today, he continues to expand the “Used Car King” brand; the dealer group operates out of 3 locations and sells more 4,500-5,000 used vehicles annually and 900-1,110 new Chevrolets annually out of 3 locations total as well as operating fixed operations at all 3 locations.

Todd Smith

Cofounder and Chief Executive Officer, ActivEngage

Todd Smith is the co-founder and Chief Executive Officer of ActivEngage, the automotive Industry’s premier live chat service. He has over 25 year of successful automotive retail and vendor experience, including being the owner of a successful Chevrolet dealership. Todd is an accomplished series entrepreneur and speaker with a deep-rooted passion in digital communication, behavioral marketing, and the digital dales process. He currently works with automotive manufactures and dealerships globally to create the future of automotive digital commerce.

Moderator: Karen O'Rourke

News Editor, Automotive News

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How to Move More Units: Lessons From a Top Digital Dealer

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