Boost Retention and Profits with Individualized Marketing


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One of the major challenges marketers face today is how to be successful in the age of the Internet of things (IoT). To deliver the experience consumers expect today, it’s necessary to utilize the IoT’s network connectivity to collect and exchange data that supports advanced and highly-targeted marketing.


The automotive industry is potentially a huge benefactor of this level of connectivity. Savvy auto marketers know that customer satisfaction comes from personalization and consistency. Today's artificial intelligence tools and technologies can provide the automated, individualized 1:1 engagement consumers demand with the consistent communications necessary to keep them engaged throughout their lifecycle—ultimately improving your bottom line with increased retention and profitability.


Join featured speaker, Jay McBain, Principal Analyst, Forrester Research, Kristy Elliott, Dealer/Operator, Sunshine Chevrolet and Guy Super, VP of Sales, Outsell, as they explore how the IoT impacts the day-to-day challenges marketers face, and receive tips from dealers who are advancing their marketing efforts to combat these challenges and effectively engage consumers in their primary market area.


In this webinar, learn how to:

  • Combat challenges created by the IoT
  • Increase customer retention utilizing artificial intelligence
  • Maximize consistency with your marketing communications
  • Effectively employ marketing solutions using automated, individualized engagement


Kristy Elliott

Dealer/Operator, Sunshine Chevrolet

Kristy Elliott joined her family’s automotive business in 2014 after an almost twenty-year career in nonprofit higher education and healthcare marketing and development. She is currently the Dealer/Operator of Sunshine Chevrolet in Arden, NC and the Executive Manager of SunStar Network (a BDC Company). Her family also owns Don Elliott Autoworld and Don Elliott Ford in Texas. Kristy is a graduate of Baylor University and NADA Dealer Academy.

Jay McBain

Principal Analyst, B2B Marketing Professionals, Forrester

Jay leads Forrester's research and advisory for global channels, alliances, and partnerships. He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; ensuring contextual and relevant content to accelerate the indirect sales process; and describing the technology infrastructure to build and support channel relationships.

His background is in channel leadership, sales, marketing, and operations, with a specific emphasis on indirect sales strategy/execution, covering multiple industries, segments, and underlying technologies. Jay is renowned for his industry thought leadership and expertise in partner recruitment, development, and acceleration through effective partner coverage, enablement, communication, and incentives. He is an expert in building and leveraging channel communities and one of the global leaders in social media, partner marketing automation, and other indirect growth strategies.

Jay provides research, advisory, and consulting to companies ranging from Fortune 100 vendors to startups on the entire scope of their channel and alliance strategies. He is a contributing author and has been cited in numerous channel media publications, including Channel Reseller News (CRN), ChannelPro, ChannelE2E, The VAR Guy, MSPMentor, Channelnomics, Computer Dealer News (CDN), Australia Reseller News (ARN), eChannelNews, Business Solutions Magazine, ChannelLine, ChannelInsider, SearchITChannel, Redmond Channel Magazine, Vertical Systems Reseller, Channel Buzz, and SMB Nation. He also maintains a popular blog on channel trends.

Jay is based in New York but advises vendors, distributors, and partners around the world.

Guy Super

Vice President of Sales, Outsell

Guy Super is a dynamic, strategic executive who is dedicated to developing and leading sales teams to deliver record-setting results. As Vice President of Sales, Guy is focused on driving sales nationwide for the company’s powerful Outsell Fuel platform. Guy will manage, develop and lead the Direct to Dealer Outsell sales and business development teams.

Most recently, Guy was Outsell’s director of territory sales and prior to joining Outsell, he was an award-winning Sales Director with Dominion Enterprises where he increased sales and the company’s overall customer base by 5x in just two years. Guy is a proven leader in building, managing and developing strategic sales teams and go-to-market strategies. He has also held senior management roles with Autobase, Inc., and Village Automotive Group. Guy holds a Bachelor of Science in History from Lawrence University.

Moderator: Mary Beth Vander Schaaf

Managing Editor
Automotive News

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