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Start Date:Now available on demand
Start Time: register now to view immediately
Duration: 60 min
Abstract:
A recent national consumer survey revealed 8 out of 10 shoppers regularly deal with stubborn stickers and it can ruin the first impression of a new purchase. Hard-to-remove labels are causing frustration and are a common pain point, just like a dropped call or a 404 error.
This webinar will discuss:
- Key findings and critical data insights from a national consumer survey
- Common product categories causing the most sticker frustration
- How product and price labels enter the packaging value chain
- Solutions available to help consumers have a positive experience with a brand
Can't attend live? Register to view the webinar on-demand!
Speakers
Agata kowalska Product manger Avery Dennison Laura Noll
Market Research & Insights Manager Avery Dennison Label and Graphic Materials, North America
Laura Noll has more than 20 years experience in the market research field. Her experience includes leading research activities for multiple Fortune 500 companies. At Avery Dennison, she provides insights that inform, influence, and provide actionable business solutions across brands and business units.
Agata Kowalska
Associate Product Manager - Removable Labels, Avery Dennison Label and Packaging Materials, North America
Agata Kowalska has been with Avery Dennison since 2009, working in both, the European and North American regional headquarters. Agata leads the development of segment insights and corresponding innovations, technology trends, and new products for the removable labeling portfolio.
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Help Consumers Avoid Stubborn Sticker Frustration
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