Jeff Hilton
Co-Founder and CMO
BrandHive
Partner & Co-Founder
BrandHive
Jeff Hilton is partner and co-founder of BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies around the globe. Jeff has been recognized by Advertising Age as one of the nation's Top 100 Marketers. He brings 35 years of advanced business and marketing insights to his Clients, including over 20 years working with leading brands in the dietary supplement, functional food and beverage, and health and beauty categories. Jeff's background also includes leadership.
Larry Levin
Executive Vice President, Market and Shopper Intelligence
IRI
Larry Levin is Executive Vice President of Market and Shopper Intelligence at IRI, working with clients of all sizes and their c-suites to help them deliver better growth to their businesses. He has spent his entire career in market research, leading engagements for many of the world’s largest manufacturers and retailers including Pepsi, Coke, Starbucks, Microsoft, Disney, Lexus, Porsche, Nissan, Infiniti and Audi, as well as dozens of mid-sized companies across food, beverage and other CPG categories. At IRI, Larry oversees commercial sales strategy and drives new product adoption among clients. As one of IRI’s key thought leaders, he is a frequent speaker at industry events including The Beverage Forum, Shopper Marketing, HOP—State of Mass Beauty, FMI, New Products Innovation, NFRA and CSPA and has been a guest on Bloomberg Television’s Surveillance program as well as quoted in numerous publications.
Marne Evans
Innovation
Califia Farms
Senior Director of Product Launches, Califia Farms
Marne Evans is Senior Director of Product Launches for Califia Farms, the California-based company that has revolutionized plant-based beverages at the retail level, and whose award-winning beverages and disruptive packaging have led it to become the number one natural nut milk brand and the number one natural cold brew coffee brand (refrigerated/RTD). Marne was the second employee to be hired at Califia Farms, and her deep expertise in marketing operations, design and product management has been key to the successful and rapid expansion of Califia Farms, which is one of the fastest growing, and most iconic, beverage brands in the US.