Start Date:now available on demand

Start Time:register now to view immediately

Duration:60 minutes


In Beverage Industry’s annual New Product Development Webinar, experts will detail about how both small and large companies are listening to the wants and needs of today’s consumers to bring about the next generation of beverage solutions.

Learn About:

  • Reinvention of traditional categories
  • The impact convenience has on new product development
  • How better-for-you trend have proliferated
  • What shopping patterns are influencing beverage innovation

Can't attend live? Register to view the webinar on-demand!


Jeff Hilton

Partner & Co-Founder

Jeff Hilton is partner and co-founder of BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies around the globe. Jeff has been recognized by Advertising Age as one of the nation's Top 100 Marketers. He brings 35 years of advanced business and marketing insights to his Clients, including over 20 years working with leading brands in the dietary supplement, functional food and beverage, and health and beauty categories. Jeff's background also includes leadership.

Larry Levin

Executive Vice President, Business Development

Larry Levin has spent his entire career in market research, leading engagements for many of the world’s largest manufacturers and retailers including Pepsi, Coke, Lexus, Porsche, Nissan, Infiniti, Starbucks, Audi, Microsoft, and Disney, just to name a few. In February 2010, Levin joined IRI to lead its Survey Solutions group and was then promoted to run its overall Consumer Insights business. In 2015, he was tapped for a newly created role to lead IRI’s Business Development – New Solutions, where he oversees the commercial sales strategy and drives new product adoption among clients. Levin is a frequent speaker at a number of industry events, including The Beverage Forum, Shopper Marketing, HOP—State of Mass Beauty, FMI, New Products Innovation, NFRA and CSPA and has been a guest on Bloomberg Television’s Surveillance program as well as quoted in numerous periodicals.

Marne Evans

Senior Director of Product Launches, Califia Farms

Marne Evans is Senior Director of Product Launches for Califia Farms, the California-based company that has revolutionized plant-based beverages at the retail level, and whose award-winning beverages and disruptive packaging have led it to become the number one natural nut milk brand and the number one natural cold brew coffee brand (refrigerated/RTD). Marne was the second employee to be hired at Califia Farms, and her deep expertise in marketing operations, design and product management has been key to the successful and rapid expansion of Califia Farms, which is one of the fastest growing, and most iconic, beverage brands in the US.




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