Vitamin K2 Going Mass Market
The Experts Discuss: Successful Product Launches


Start Date:9/13/2017

Start Time:11:00 AM EDT

Duration:60 minutes


The unparalleled bone and heart health benefits of vitamin K2 MK-7 have opened the doors to mass market consumers. More and more K2 products are being launched, with companies and marketers looking to gain first-mover advantage.


Join Kappa Bioscience and a panel of industry experts who will discuss and answer questions about launching successful K2 products.


The roundtable discussion and Q&A will cover:

  • K2 science 
  • Market opportunity 
  • Commercial risks
  • Formulation
  • Galenics
  • Stability and quality
  • Analysis

K2 is ready for mass markets. Join us to learn how to profit from the enormous potential of vitamin K2 MK-7.


Egil Greve

President & CEO

Kappa Bioscience

Egil is an entrepreneur with broad executive experience from building up companies and business units within the multinational companies Norsk Hydro ASA, Yara International ASA and AKZO Nobel. He also headed several SMBs including NattoPharma ASA before he was asked to build up Kappa Bioscience in 2009.

Morgan Laloux

Business Development Manager Health and Nutrition Southern Europe


Bio engineer in chemistry and bio-industries, specialized in organic chemistry and botanical extraction, Morgan Laloux began his career in Research and Development at the University of Liège, Belgium. He then joined the French group Naturex where he worked as Sales Manager for the Benelux area. For the past 2 years, Morgan has held the position of Business Development Manager South Europe at Capsugel, now a Lonza company.

Scott Colbourne

Business Manager NSW, Food & Pharmaceutical

ALS Pharmaceutical Australia

Lucky enough to have progressed through multiple industries as a development chemist before beginning my management career. My management career has been varied (Production, Quality and Business Manager roles) and has enabled me to gain a wide range of skills in people management, production efficiency, budgeting, sales, marketing and project management. From a personal point of view it is family, fitness and fun, with running and golf being my biggest sporting passions.

Jim Bornhold

Executive VP of Nutraceuticals

Chemroy Canada Inc.

Jim Bornhold is a business leader/entrepreneur with an outstanding track record over the past 30 years of growing businesses domestically and internationally. A member of the global Nutraceutical industry for over 11 years building brands, as well as unique, innovative, science-based ingredients.
As Exectuive VP Nutraceuticals for Chemroy Canada Inc. Jim is responsible for setting the strategic direction of the division, sourcing new suppliers, managing existing supplier relationships, overseeing sales and providing leadership and support to his team. In his four years with Chemroy Jim has driven meteoric growth each year exceeding 100%, resulting in Chemroy Nutraceutical division becoming the leading science-based ingredient distributor in Canada and growing rapidly in the USA as well.

Bjarne Bloch

Medical Advisor

Orkla Care A/S

Bjarne Bloch has a long career in the pharmaceutical industry as Pharmaceutical Consultant and Medical Advisor Bjarne Bloch has extensive experience in commercial medicine and especially in the endocrinological -, gastroenterological - and gynecological areas. Initiated and monitored a number of clinical trials, including two studies with K2

Jörg Büttinghaus

Vice President Sales & Marketing

Kappa Bioscience

Jörg is responsible for the groups global sales and marketing organization. He has been a member of the nutraceutical industry for more than 15 years, during which time he was involved in the introduction of several successful specialities including PressCAL®, AlgaeCal®, Calcified Atlantic Seaweed® and K2VITAL®.

Dr. Juergen Wolf

General Manager

K2 MedicalCare GmbH

Chemist PhD. 15 years experiences in pharmaceutical companies (Rx) in leading positions. Product and Medical Manager Warfarin/Marcumar. 3 years marketing director Europe in CEDEM AG (food supplement company)

Virpi Varjonen


Invenire Market Intelligence Oy

Virpi Varjonen is a Strategist, specialising in the nutrition and ingredient industry. Virpi brings a unique mix of skills and abilities to Invenire, an independent Strategic Marketing company, being an engineer with extensive experience in market intelligence, strategic leadership and opportunity-driven marketing. Holding a Master’s degree in Industrial management from Helsinki University of Technology (Finland), Virpi applies her passion to improve the nutrition and ingredients industry both directly with companies, and by feature writing within the industry. She has also been appointed as a judge at the prestigious NutraIngredients Awards.

Francis Foley


Xsto Solutions

Francis has unique experience in working along the entire nutrition value chain from a global manufacturer with a vitamin focused product portfolio to a national distributor with an extensive 200+ product portfolio. He has held various management positions within engineering, finance, sales, new product development and marketing functions.

While at BASF Corp., Francis had complete P&L responsibility for the North American vitamin C and vitamin B product portfolio. During this time he recognized that the commodity life cycle was gaining speed and profits and market share were being quickly eroded. Francis realized that there was an opportunity in these changing markets for new ingredient/product development. Seizing the opportunity in bringing new innovative nutritional ingredients to market Francis created Xsto in 2005. He was joined by his partner Dan Murray in 2006.

Xsto’s core focus and strength is to identify, develop and launch a small and select number of new nutritional products. These focused and targeted new product development opportunities give Xsto’s customers access to new clinically supported ingredients which drive sales along the entire chain. This focused fractional sales and marketing approach also allows Xsto’s manufacturing partners to grow sales and broaden their customer base in a cost effective and focused manner.

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Vitamin K2 Going Mass Market
The Experts Discuss: Successful Product Launches

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