Sweetness for All: Creating Reduced Sugar and -Calorie Products for Any Consumer Taste

DATE:On-Demand until October 12, 2018

DURATION:60 minutes

ABSTRACT:

Although 67% of consumers in Latin America say they are limiting the amount of sugars in their diets, according to a recent Mintel report, product sales indicate they won’t give up great-tasting sweet treats to do so. Find out more about the various trends, perceptions and preferences that influence different types of consumers – from clean-label seekers to people with diabetes and dieters – as well as  tips for formulating products that appeal to their distinct needs and desires.

In this webinar, you’ll learn:

  • What is driving the clean-label movement among consumers
  • What factors beyond nutrition can influence a product’s perceived “healthfulness”
  • How consumers feel about different sweetener types, including the lastest sweeteners
  • Which sweeteners may help your product appeal to different consumer cohorts, such as people with diabetes, dieters and “no-compromise consumers”

SPEAKERS

Dr. Kristine Clark

Ph.D., RDN, FACSM, FAND Director Sports Nutrition, Pennsylvania State University

Dr. Kristine Clark is a Fellow at the Academy of Nutrition and Dietetics and the American College of Sports Medicine. She has a Ph.D. in Nutrition Science, a Masters in Health Education, and has consulted for the F&B industry for more than 20 years.

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