Dealer Marketing Mixology – Digital, Traditional and Advertising Done Right



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The main drivers for your dealership are market share, retention, and profitability. The ins and outs of your budget, revenue, and overall ROI are always top of mind, as is the question of just how much of your marketing spend should be dedicated to each channel.

 

Marketing budgets in the auto industry have shifted over the past few years to an almost 50/50 split between digital and traditional. Some dealers advocate for even more digital, while others remain skeptical when TV, radio, and print continue to work for them. But the question remains – what is the ideal marketing mix for you?

 

Join Dale Early, Dealer Principal of Hyundai of Silsbee, Amy Rothenberger, Director of Marketing and Business Development for Mercedes-Benz of the Woodlands and Mercedes-Benz of Music City, and Tricia Turk, Director of Dealer Success, Outsell, as they explore best practices for getting the most out of your marketing dollars in each of these channels and how they can and ideally should work together.

 

Learn how to enhance customer satisfaction and reach in your primary market area by:

  • Maximizing digital efforts as the automotive landscape shifts
  • Capitalizing on traditional methods for increased brand presence
  • Optimizing advertising budget to improve timeliness of communications for individual consumers
  • Realizing the ideal mix of these channels for your dealership

Speakers

Amy Rothenberger

Director of Marketing and Business Development, Mercedes-Benz of the Woodlands and Mercedes-Benz of Music City

As the Director of Marketing & Business Development for Dream Motor Group which includes 4 Mercedes-Benz locations across the southeast – Amy Rothenberger is responsible for building and maintaining the websites, social media content, online reputation management, and digital and print communications across both Sales and Fixed Operations. She comes with 18 years automotive experiences where 13 were spent in the very competitive California market. Since 2006 she has navigated the ever changing landscape of online and digital marketing solutions, metrics and trends, and brings a unique skill set to the table. Launching 5 dealerships from the ground-up and building reputations and branding from ground zero takes a special understanding and blend of metrics, demographics, culture, and people.

Dale Early

Dealer Principal, Hyundai of Silsbee

Dale Early comes with over 30 years of automotive experience, mostly as a dealership owner. Before becoming the owner of Hyundai of Silsbee in Silsbee, Texas, Dale was the owner of two previous dealerships for over 25 years. He is responsible for the development and implementation of effective internal processes to facilitate significant operational improvement. He has previously held positions with NADA and vAuto. Dale’s focus on customer experience and his customer-first mentality stems from his leadership, optimism, and morals.

Tricia Turk

Director of Dealer Success, Outsell

Tricia Turk brings extensive experience in the automotive space to her role at Outsell, along with proven success in leading teams specializing in helping dealerships engage and attract customers with digital marketing and advertising. Tricia is currently the Director of Customer Success at Outsell. Previously, she spent 10 years supporting a variety of verticals and brands with multi-channel regional and national advertising campaigns. Tricia holds a BA in English with a Management Minor from Gustavus Adolphus College.

Moderator: Jim Treece

News Editor
Automotive News

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