Research shows that B2B companies spend an average of 25% of their revenue on sales commissions and bonuses. The cost of sale is significant; How do you ensure your investment in sales is giving you the return you expect?
In this webinar, Ray Wells from OpenSymmetry is joined by Ryan Fletcher from IBM’s Sales Performance Management team to discuss the impact of effective Incentive Compensation Management (ICM) on all parts of an organisation including Sales Management and Sales Teams, Finance, HR and Executive Management.
The webinar will outline the benefits of effective ICM and the best practices for optimizing the process. We will provide examples from best-in-class organisations that have automated the ICM process to empower their teams to increase sales effectiveness and drive sales performance.
We will also outline the roadmap to get you on the path to an improved and more sophisticated way to manage incentive compensation.