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Media Panel Virtual Rerun

Start Date:10/18/2017

Start Time:10:00 AM PDT

Duration:60 minutes

Abstract:

Going deeper than a click - How product leaders are reinventing media  

The media landscape has changed. However, it’s not just the 24-hour news cycle or online communities and publications vying for clicks against content giants, like Facebook. Today, the most competitive media companies lead the market by deeply engaging their readers (or users) across web and mobile platforms. It’s become clear that the lifeblood behind growing subscriptions, users, and success is data.  

In its previous Office Hours, Mixpanel brought together New York City’s sharpest product innovators in the media industry. Heather Savatta, Ad Product Strategy & Solutions, Vox Media, Inc., Amanda Yang, Director of Data, Analytics & Technology, New York Magazine, and Zoe Soon, Senior Product Manager, Business Insider discuss how exactly they’ve reimagined their publications to become products, and the benefits of experimenting with data.

There might not be a silver bullet to building viral readership. However, what these experts do possess is the insight in getting the right content in front of the right people at the right time, through end-to-end analytics.

Don’t miss out on learning:

  • How NYC’s greatest product leaders are reinventing media
  • The technology stacks powering these top platforms
  • The impact of analytics on the next generation of journalism and ad technology
  • The metrics that matter most for media companies

 

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Speakers

Heather Savatta

Ad Product Strategy & Solutions, Vox Media, Inc.

Amanda Yang

Director of Data, Analytics & Technology, New York Magazine

Zoe Soon

Senior Product Manager, Business Insider

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