Creating Consistent Colors That Enhance Branding

ON DEMAND THROUGH FEBRUARY 22, 2019

Duration:60 minutes

Abstract:

As professionals responsible for brand colors, we face numerous challenges ensuring color accuracy across multiple materials and suppliers, and we know that color inconsistencies cause delays, bottlenecks and ultimately, higher costs.

During this webinar, you will learn:

  • How you can easily visualize how your brand colors will appear on different packaging and application types, before going into production
  • How to simplify management and evaluation of your disparate packaging suppliers
  • How implementing a data-driven approach can improve your brand’s overall Color and Print Quality program
  • How to ensure your brand’s colors are produced more accurately and consistently (and less painfully!), now and in the future


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Speakers

Cindy Cooperman

Cindy leads X-Rite Pantone’s Global Brand Team, which is focused on delivering value to FMCG Brands through the packaging supply chain including designers, premedia partners, packaging converters and ink companies in the area of Print & Color Quality and Color Standards. The team helps brands and X-Rite Pantone’s partners adopt new technologies in practical and profitable ways. Cooperman joined X-Rite Pantone in 2012 and is Global Director of the brand and packaging effort. Prior to joining X-Rite, she spent over 13 years at the Eastman Kodak Company, where she held several positions in the Packaging and Strategic Accounts segments. Cindy earned a Bachelor’s Degree from Ryerson University in Graphic Communications Management.

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