Record New Car Sales vs. Stagnant Service Sales

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Since 2009, U.S. new vehicle sales have increased by 65%. Yet according to NADA, operating profit as a percentage of sales has remained flat at 2.5%. For many dealers, service operations have not grown proportionately to new vehicle sales, resulting in a stagnant customer base.

This webinar will review strategies to identify a dealer’s opportunities for growth by increasing sales per repair order, as well as driving more customers to their service departments. A key factor will be comparing variable operations accountability standards to those in fixed operations, and how changing those standards, along with establishing BHAGS (Big Hairy Audacious Goals), can produce an additional $600,000 or more in retail gross profits. By implementing processes that are customer driven and eliminating the “fear of failure” in the minds of the fixed operations team, attendees will build a foundation for a record year in their service and parts operations.

Attend and learn how to:

  • Utilize variable operations accountability standards in their fixed operations
  • Sell your fixed operations team on the need for change
  • Establish BHAGs for a record year in fixed operations
  • Identify missed profit opportunities in customer-pay
  • Listen to the needs of your fixed operations team
  • Eliminate the fear of failure when implementing change


Don Reed

CEO, DealerPRO Training

Don Reed, CEO of DealerPRO Training, has worked with hundreds of dealerships and dealer groups across the U.S., Canada and the U.K. teaching them how to increase profits in fixed operations. Don has been published in AutoDealer Monthly, AutoSuccess, Fixed Ops, RVPRO, and Dealer magazines. He has conducted NADA webinars, NADA Convention workshops and programs for NADA 20 Groups, state/local dealer associations, the Canadian Auto Dealers Association, RVDA, GM, Chrysler, Nissan, and Subaru.

DealerPRO Training is the Largest Performance-Based Fixed Operations Training Organization in North America. Our exclusive Performance Driven Training builds your team into top customer retention specialists. Our proven, in-dealership performance driven training initiatives have produced additional gross profits for our dealers that beat their previous year’s performance by up to 40% or more. We’ve accomplished these remarkable results by NOT being “consultants” in your dealership. But by being Trainers….teaching and coaching your dealership service team to provide every customer with the highest level of service they possibly can on each and every visit.

Jim Treece

News Editor
Automotive News


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