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Who molds your hairstyle into works of art? We do.

Start Date:MONDAY 17 DECEMBER 2018

Start Time:3:00PM CET (PARIS)

Duration:60 minutes


For many consumers, their hair is a canvas to express their own style and creativity. In a single day, you may want to start your morning with bouncy curls and end your evening with an elegant chignon - all without washing your hair in-between. The solution to creating moldable styles is using the right styling fixative: Gantrez™ ester polymer series. Gantrez™ ester polymers are multifunctional fixative and styling polymers designed for spray styling, specifically hairsprays. Gantrez™ ester polymers enable the stylist or consumer to create artistic hair styles, special effects with curling/flat irons, lift and spray volume, and finish with lasting hold until style change is desired.


Silke Langer

Global Marketing Manager

Silke Langer is the Global Marketing Manager - hair care, is responsible for the hair styling product portfolio at Ashland. Silke started her professional career at as project manager for the development of cosmetic products within different FMCG companies. She worked in several functions in the marketing and development department. Silke Langer received a Graduate Engineer in Cosmetic Technology.

David Streuli

Principal Scientist Global R&D Care applications group

David Streuli is a Principal Scientist in Ashland’s Global R&D Care applications group in Bridgewater. He has been with Ashland (formerly ISP) for over 20 years, gaining in-depth experience in the formulation, development and optimization of aerosol care products contributing to enhancements in product performance evaluation and measurement, and the exploration of properties and benefits of new and existing polymer chemistries and additives. Mr. Streuli is the author of several international publications and patents filed the fields of aerosol technology, polymer science, hairstyling and protection.

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