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An Investment-Minded View Of Used-Vehicle Management with Special Guest, Dale Pollak

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In this webinar, vAuto founder and Cox Automotive executive vice president Dale Pollak outlines how today’s dealers can manage their used vehicles based on investment value to improve sales volumes, inventory turns and gross profits. Dale will share the results of vAuto-commissioned research that reveals the ineffectiveness and limitations of age-based inventory management at dealerships across the country. Dale will also highlight how an investment value-based approach has yielded better retail results for dealers willing to adopt it.


Attend this webinar to understand:

  • How to shift your focus from the number of days you hold a vehicle to the profit potential each vehicle holds
  • A new metric to identify the vehicles that offer the greatest profit potential
  • Situations where holding a higher price on a vehicle will help you make front-end gross when the opportunity arises

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Speakers

Dale Pollak

Founder, vAuto

Dale Pollak's career in the automotive industry spans more than two decades. As a dealer, technology entrepreneur and best-selling author, Pollak has helped over 10,000 automotive dealers in North America make dramatic improvements in their new and used vehicle operations.


Pollak pioneered the Velocity Method of Management™. It maximizes a dealer’s profitability through the use of new and used vehicle market-metrics. Pollak crafted this approach during his years as a Cadillac dealer in Chicago in light of his unique circumstances of not being able to physically observe his used vehicle inventory due to blindness.


His investment and market based approach served as the foundation for vAuto, Inc., the company that he founded in 2005. Since then, the company’s technology and tools have been adopted by thousands of dealerships in North America. In late 2010, AutoTrader.com acquired vAuto, with both companies now operating as a part of the Cox Automotive family. Pollak continues to guide strategic product development/integration for vAuto and other Cox Automotive companies. Prior to vAuto, Pollak helped build and lead Digital Motorworks, Inc. to its successful acquisition in 2002.


Pollak has written three books that detail the application of the Velocity Method of Management™ in dealerships. The latest, Velocity Overdrive: The Road to Reinvention, was released in 2012. His latest book, Like I See It, Obstacles and Opportunities Shaping the Future of Retail Automotive was released October 2017.


Pollak holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award. In addition, Pollak received the 2010 Ernst and Young Entrepreneur of the Year Award, and in 2011, Pollak was inducted into the Chicago Area Entrepreneurship Hall of Fame. In 2014, Pollak was named as Poling Chair at the Indiana University Kelley School of Business.

Chris Stutsman

Director of Product Innovation, vAuto

Chris Stutsman serves as Director of Product Innovation for vAuto. In this role, Chris leads efforts to create new, used and wholesale used vehicle inventory management solutions for dealers. Prior to vAuto, Chris served as the lead architect for Digital Motor Works. He lives in Austin, Texas, and spends his off-work hours with family and playing drums.

Moderator: Dave Versical

Chief of Editorial Operations,
Automotive News Group

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