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Vitamin K2 Supplements: Combining Science of Product Formulation with Art of Product Design

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Start Date:19th March 2019

Start Time:11:00am ET (New York)

Duration:60 minutes

Abstract:

Consumers have become increasingly aware of the role vitamin K2 plays in supporting overall bone and heart health. It has been reported that by striking the right balance between the intake of calcium and K2, it may be possible to better manage conditions such as osteoporosis and calcification or stiffening of the arteries*.

Register for the webinar to learn about a range of market-ready formulations that combine the science of vitamin K2 formulation with the art of delivering it in innovative dose forms. The key learnings will include:

  • Ready-to-market vitamin K2 formulations for a faster product launch
  • Formulating unique supplements in consumer-preferred dose forms
  • New formulations to help marketers drive brand growth and market share

* https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4566462/

Speakers

Jörg Büttinghaus

Vice President Sales & Marketing
Kappa Bioscience

Jörg Büttinghaus heads the global sales and marketing organization of Kappa Bioscience, the pioneer in development and production of synthetic and fully biologically active all-trans menaquinone-7 (vitamin K2 MK-7). During his two decades in the industry, Jörg has led many nutraceuticals to sustainable success. In addition, his inventions, such as the Formulation LookBook and the 360° ToolBox, have revolutionized B2B sales and marketing methods of specialty elements.

Dr. Andrew Myers

Chief Science Advisor, Nutritional Products
Catalent Pharma Solutions

As a recognized authority on natural medicines, Dr. Myers is viewed as one of the world's top experts in the formulation of dietary supplements and their scientific substantiation. Dr. Myers has formulated complete nutritional lines for global companies and developed many successful products.

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