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How to Create Scroll-Stopping Content for Marketing & PR

Start Date:2/28/2019

Start Time:2:00 PM EST

Duration:45 minutes

Abstract:

The word “content” can mean different things to different people—blog posts and e-books, videos and infographics, webinars and social media posts, snackable and long-form etc. It can also raise questions among those who create it.

“Why can’t anyone find our content?”
“How can I make our content more interesting?”
“Why don’t customers share our content?”

In this webinar, we’ll look at best practices to help you drive greater success:

  • Creating diverse, high-quality content that’s relevant and engaging
  • Optimizing your content strategy and rising to the top of search
  • Making your content as shareable as it can be

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Speakers

Chantelle Maiboom

Internet Marketing Lead | 9thCO

Mark Zohar

Chief Product & Strategy Officer | ScribbleLive

Annika Mitic

Sr. Mgr., Marketing Communications | PubMatic

Nikkole Couture

VP Go To Market | Intrado Digital Media

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