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Content Marketing for the Life Sciences

NOW ON DEMAND

Original air Date:october 2, 2019

Duration:56 min

The online world is constantly evolving, and the tools available to the modern marketing professional are endless. It is no longer a case of paying your way to the top of Google – you need to consider the entire customer journey and know exactly what to present your potential customer, and when.

In this webinar, we address critical aspects of generating engaging and well optimized life science content. We will look at what types of content work well on different channels and how to build a holistic mix of content tailored to everyone who engages with your brand. We will also share case studies from real life science companies, showcasing examples of digital content marketing methods and the success they saw as a result.


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Speakers

James Ives

Editor in Chief, News Medical

Jess Maloney

SEO Account Manager, AZoNetwork

Frank Barker

Chief Marketing Officer, AZoNetwork

Andy Henton

Director, InsideScientific
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