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Speakers

Mark Ogne

MRP

Recognized for his approach, Mark is the founder of the ABM Consortium, winner of the 2015 “Top 50 Twitter #EmployeeSEAL Award for #Leadership”, contributed to the NYC bestselling book “The Social Employee”, is a top 1% LinkedIn profile, and is committee chair for the DMA International ECHO Awards Board of Governors.

John Follett

Co-Founder

Demand Metric

John Follett is the Co-Founder of Demand Metric, where he has worked with 5,000+ global clients, including Microsoft, Salesforce, Apple, McDonald’s, Siemens, P&G, and Toyota.


Start Date:9/16/2021
Start Time:3:00 PM EDT
Duration:60 minutes

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Enterprise ABM - The Roadmap to Success

Enterprises aren't just bigger startups; they generally have a more complex go-to-market strategy that involves multiple divisions or product groups who communicate to their audiences through numerous channels in several languages.

So why are Enterprise marketers still getting their ABM "best-practice" from vendors who cater to startups and mid-tier organizations?

Demand Metric and MRP recently partnered to understand what Enterprise marketers REALLY need to know if they want to succeed. We're ready to set the record straight and debunk myths about executing ABM at scale.

Join us as we discuss insights from over 400 ABM practitioners at SMBs and Enterprises, and share real-world learnings that will help you:

  • Achieve complete visibility into ABM programs

  • Share better insights into target accounts

  • Improve coordination across your team

  • Build a standardized measurement framework

Less than one-third of Enterprise marketers have achieved a significant revenue impact from their ABM program. If you’re not part of this elite group, you can’t afford to miss this webinar.




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