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PRWeek Convene: Healthcare – What’s Next

Date: Wednesday, June 23, 2021
Time: 12PM-2PM ET/9AM-11AM PT

While more than one-third of Americans are fully vaccinated against COVID-19 and about 50% are at least one dose in, there still remains a large percentage of people who are either unwilling or unable to receive it. Inequities in the availability of broader healthcare to underserved communities are still far too prevalent – a reality that has been underscored as of late. This impacts every aspect of all of our lives. Fortunately, many organizations, including some outside the healthcare sector, are taking a proactive role in addressing these matters. This virtual event will put into focus the huge role all brands – and their communicators – must play to educate and inspire all Americans as the overall healthcare system of tomorrow is being shaped today.

12-12:40pm ET
Accelerating change in health equity 
Sponsored by Ketchum

While health equity has been a key issue in the U.S. long before COVID-19, the global pandemic placed an increasingly intense spotlight on disparities – from the disproportionate health outcomes of COVID-19 on people of color to the daunting challenges of distribution and hesitancy. In this session, sponsored by Ketchum, industry leaders discuss the crucial responsibility – and opportunity – that brands and communicators play in making health accessible to all. From driving innovation to educating and inspiring stakeholders on health-related matters, brands must consider healthcare a core component of their strategies, both now and in the long term.

SPEAKERS

Kathryn Beiser

VP of global communications
Eli Lilly and Company

View Biography

Dr. Carl Allamby

Emergency medicine resident/physician
Cleveland Clinic Akron General

View Biography

Valerie Harr

director, community health - enterprise
Horizon Blue Cross Blue Shield of New Jersey 

View Biography

Valarie Clark

SVP, health equity
Ketchum

View Biography


12:45-1:20pm ET
The consumerism of healthcare
Sponsored by Twelvenote


Patient expectations, which had already evolved tremendously in the past decade, shifted substantially more in the last year-plus, a period during which healthcare has become more top of mind than ever. In many ways, the patient-healthcare provider relationship has changed because the former is now more of a customer. And this is thanks to realities such as on-demand availability, changes to point of care, rising deductibles and the broad availability of diagnostic medical information. During this session, sponsored by Twelvenote, industry leaders will help comms pros navigate the constantly changing healthcare landscape, one in which patients are driving the conversations with health professionals more than ever.

SPEAKERS
Jen Berman

VP of Marketing
Impel NeuroPharma

View Biography

Jackie Kahn

Vice president, marketing and communications
Oscar Health

View Biography

Tracy Naden

President
Twelvenote

View Biography

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