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Earning trust: Learn from the leaders

Date:5/18/2021

Time:2:00 PM EDT/11:00 AM PST 

Duration:60 minutes 



Consumers have long had relationships with brands that go beyond the product and service. There has always been a feeling of comfort and security elicited by the brands they support most. The secret ingredient: Trust.

Tactically speaking, though, trust is something that is very difficult to manufacture quickly. It must be earned over time. That said, times of crisis actually present opportunities for brands to earn or cement that trust among longstanding and new customers alike. And, clearly, with COVID-19 and continuing racial tensions, we all live in a time of unprecedented crises now.

Furthermore, the public is clearly looking to the business world for leadership on all issues where it is not seeing it from the usual sources. Yet another opportunity – and responsibility – for brands.

Morning Consult has just released its proprietary “The Most Trusted Brands” study. This webcast will inspire and educate you by featuring comms leaders from some of these brands – the leaders at the forefront that have helped those entities earn that trust.

During these 60 minutes, you will hear and learn about:
-The keys to building trust that endures over time and spans the globe
-How to step up in a crisis to earn newfound trust
-Overcoming reputation challenges to become a trusted brand
-Some exclusive data from the “The Most Trusted Brands” study will be shared
-And more

Speakers:
-Franz Paasche, SVP, chief corporate affairs officer, PayPal
-Kyle Dropp, cofounder and president of Morning Consult
-Megan Matthews, VP, global communications, PayPal
-Lineup subject to change

Speakers

Franz Paasche

SVP, chief corporate affairs officer

PayPal

Franz Paasche, PayPal’s SVP Chief Corporate Affairs Officer, has built a career on leading social impact strategy and articulating the value proposition of this work for global businesses, with a focus on stakeholder capitalism and cross-sector collaboration. In his role leading the Corporate Affairs function, he is responsible for PayPal’s global communications, employee engagement, reputation management, government relations, public policy and social innovation activities. Franz joined PayPal ahead of the split from eBay Inc. in 2015 and has played a critical role in embedding purpose into the core of the firm’s strategy as an independently traded company. In helping to define a new mission, vision and set of guiding values for the business, he has worked to ensure PayPal is well positioned to create sustainable and meaningful impact for employees, customers and communities at scale. During his tenure, Franz has been a driving force for some of PayPal’s boldest values-led actions, from the company’s withdrawal in North Carolina in response to discriminatory policy, to banning organizations engaging in hate speech from the PayPal platform. Most recently, he has been responsible for leading a number of high-impact initiatives, including the company’s COVID-19 global steering committee and spearheading PayPal’s civic engagement work as a founding member of Time to Vote and the executive sponsor of PayPal Votes. He also worked alongside PayPal CEO Dan Schulman as a principal architect of PayPal’s Employee Financial Wellness Initiative, as well as the company’s $535 million commitment to racial equity and social justice. Franz has been named to the Holmes Report’s Influence 100 list of the industry’s most influential communications executives annually since 2016. He was also recognized as The Holmes Report’s Innovation Excellence, Brand Professional SABRE Award recipient in 2018, and PR Professional of the Year in the Corporate and Nonprofit category by PRNews in 2017. Franz has served on the board of the Brennan Center for Justice at New York University Law School since 2018. He earned his JD from the Columbia University School of Law and graduated with High Honors from Swarthmore College. He is a member of the Bar in New York State and in New York City.

Kyle Dropp

cofounder and president

Morning Consult

Dr. Kyle Dropp is the Cofounder and President of Morning Consult, a global data intelligence company delivering insights on what people think in real time. As a prominent scholar in survey research and data science, he cofounded Morning Consult in 2014 and leads the company’s research division, including its relationships with Fortune 500 companies and industry trade associations. His 2015 landmark theory on shy Trump voters became a fundamental concept of 2016 election discourse, earning national attention and cementing Morning Consult as a “breakout company that broke the dam in 2016 polling,” according to Business Insider. Previously, Dr. Dropp served as an assistant professor in the Department of Government at Dartmouth College and led Dartmouth’s Washington off-campus program from 2016 to 2018, teaching undergraduate courses in persuasion, government and applied data science. Dr. Dropp received his Ph.D. in Political Science from Stanford University in 2013 and was a Visiting Associate Research Scholar at the Woodrow Wilson School of Public and International Affairs at Princeton University. Originally from Milwaukee, he attended the University of Wisconsin and worked in the Washington Post’s polling unit prior to graduate school. Dr. Dropp was named to Ad Age's 2020 40 Under 40 and is a member of Page Up for the Arthur W. Page Society, the Aspen Institute's Vanguard Leadership Board, the Economic Club of Washington, D.C., the French-American Foundation's Young Leaders Program, and the Public Affairs Council's Board of Directors.

Megan Matthews

VP, global communications

PayPal

With more than 25 years of global communications and marketing experience in business-to-business and consumer technology and the social sector, Megan Matthews is Vice President, Global Communications at PayPal. In her capacity she leads the company’s strategic communications efforts including brand communications, product, commercial and technology communications and engagement for PayPal's merchant and consumer products and services including Venmo, Xoom, Honey and the family of PayPal brands. She also leads the country and regional communications teams around the world. Most recently, she was Vice President & Chief Communications Officer for the Michael & Susan Dell Foundation where she led global communications and marketing for the $1 billion+ foundation. She worked closely with the founders, the leadership team and the program teams to support, complement and advance the foundation’s strategies and initiatives related to its mission: transforming the lives of children living in urban poverty through better education, family economic stability and health. She also provided leadership and management oversight for the communications and marketing functions of the foundation's wholly-owned edtech subsidiaries: Ed-Fi Alliance and College Success Tools. Prior to joining the Michael & Susan Dell Foundation, she served as executive leadership and director of global marketing communications services and global communications for Nokia Corp’s enterprise solutions business group. Before that, she held the senior leadership roles in communications at Nokia in the Americas and Europe, the Middle East and Africa. She played a pivotal role in the climb of Nokia to become the world’s 7th most valuable brand at a time where there were 1 billion Nokia phones in use simultaneously around the world. From townships in South Africa, to the accessory closet at VOGUE magazine, to the boardroom of Nokia and the world’s most influential tech companies, her expertise influenced Nokia’s business collaborations, marketing strategies and campaigns at the intersections of technology and business, music, fashion, education, sports and social impact. A Canadian native, self-professed tech geek and impatient optimist, Megan is the mother of two young boys and a passionate advocate for the financial stability of women.


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