On Demand until April 16, 2025
Duration: 45 minutes
Abstract
With over a decade of experience working with Fortune 500 CPG Companies, Mission Field’s Founder/CEO Jonathan Tofel and Chief Operating Officer Carolina Sasson have received dozens of RFP’s with strikingly similar issues identified as root causes for the challenges of creating disruptive innovation within big CPG.
In this keynote, Tofel and Sasson begin with the premise that big CPG has the right to lead on innovations of all types. Actually, big CPG needs to lead on innovation, or else! Tofel and Sasson cover four mistakes to avoid and end with seven ways forward to activate disruptive innovation development within an organization.
Jonathan Tofel Founder & CEO Mission Fields Jonathan Tofel and Carolina Sasson are the authors of the new book Fire in The Machine: Driving Entrepreneurial Innovation In Large CPG Organizations. Tofel is the Founder and CEO, and Sasson is the Chief Operating Officer of Mission Field, a global innovation, strategy & insights consultancy. Mission Field has twice made the Financial Times America's Fastest-Growing Companies and INC 5000 lists.
For more than two decades, Jonathan, CEO of Mission Field, has been a consumer goods package entrepreneur at the forefront of Innovation in Fortune 500 CPG companies. He has worked with clients in the United States, Europe, Latin America, the Middle East, and Asia to develop 1000s of unique product ideas. His clients have included a who's who of CPGs, including PepsiCo Inc. (Frito-Lay, Quaker), Heineken, General Mills, Tropicana Brands Group, and Kellogg's.
Carolina Sasson Chief Operating Officer Mission Fields Jonathan Tofel and Carolina Sasson are the authors of the new book Fire in The Machine: Driving Entrepreneurial Innovation In Large CPG Organizations. Tofel is the Founder and CEO, and Sasson is the Chief Operating Officer of Mission Field, a global innovation, strategy & insights consultancy. Mission Field has twice made the Financial Times America's Fastest-Growing Companies and INC 5000 lists.
As COO, Ms. Sasson helps Fortune 500 CPG clients kickstart their internal innovation processes from ideation and strategy design to prototype development and real-life battle testing. All with the entrepreneurial speed that often alludes large corporations. She has worked with some of the leading CPG companies in the world, including, Clorox, Kraft-Heinz, Keurig Dr. Pepper, Danone, and Ocean Spray.
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