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The Dealer’s Masterclass for Implementing a Digital Sales Experience

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After the events of 2020, it’s no longer a question of if or when a dealership should facilitate a digital car-buying process. The only question is how to do it. In this webinar, Mark Vickery, senior director of performance management and operations for Cox Automotive, explains how your dealership can implement and optimize a digital sales experience today, including how to evaluate dealership tools, refresh sales processes and measure success.


The 2020 Cox Automotive COVID-19 Consumer Impact Study shows the majority of auto shoppers want a digital experience, with 64 percent of shoppers in favor of more purchase steps available online compared to the last time they purchased a vehicle. Moreover, 76 percent of shoppers are now open buying vehicles completely online.


But purchasing a few new digital tools and telling customers they can buy online isn’t enough to drive results. Today’s car shoppers demand a personalized, flexible dealership experience. This webinar will help you drive digital transformation at your dealership with actionable tips.


Attend this webinar to learn how to:

  • Shift your digital-sales mindset and strategy.
  • Lay the foundation for digital-retailing success.
  • Optimize your processes.
  • Brand and expand

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Speakers

Mark Vickery

Senior Director of Performance Management

Cox Automotive

Mark Vickery is the Senior Director of Performance Management at Cox Automotive, serving the VinSolutions, Xtime and Dealertrack DMS businesses. In his current role, Mark is responsible for designing and executing the strategy for retaining current Cox Automotive clients, as well as leading a dynamic team of several hundred Performance Managers and operations specialists across North America. Mark joined Cox Automotive in 2009 as a Performance Manager at Cox Automotive sister company vAuto. In 2013, he moved to the VinSolutions business, where he was promoted to Director of Performance Management and tasked with establishing the department there. Charged with implementing a true account management department, Mark has grown VinSolutions’ Performance Management department from approximately 30 people to more than 100. Prior to Cox Automotive, Mark spent a lifetime in the car business in one form or another. Previous roles have taken him from sales manager and director of marketing in the retail car business, to National Sales Manager at Starcraft Automotive and one of the first District Sales Managers at Autotrader.com. Mark attended the University of Missouri.

Moderator: Dave Versical

Chief of Editorial Operations,
Automotive News Group

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