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Transforming connected TV: Unique brands, custom audience segments, better outcomes

Date:10/12/2021

Time:1:00 PM EDT

Duration:60 minutes



With 93% of 18-49 U.S. households owning at least one internet-connected TV (CTV)*, medical marketers must transform from a “need to play” to a “need to optimize” mentality. During this educational webcast, attendees will learn from Swoop and Samsung how applying brand-exclusive custom audience segments to their CTV advertising can drive increased sales and reduce wasted spend. The session will also demonstrate how a more precise CTV buying strategy can help take the guesswork out of linear TV planning, further enhancing brand outcomes more efficiently.

*Samsung Ads, Behind the Screens – Rule of 40: Rebalancing Act, 2021

Speaker

Kurt Robinson

Senior Vice President

Swoop

Kurt Robinson is Senior Vice President of Business Development at Swoop, the leader in privacy-safe exclusive patient audiences that empowers the world's foremost pharmaceutical brands to better educate patients about disease states and the therapies that could remedy their conditions, as well as enable them to become active participants in their treatment journey. With more than 15 years of experience in both media buying and media sales, Kurt brings a unique perspective to healthcare marketing. He is responsible for overseeing Swoop's television partner relationships and enhancing client campaign strategies across activation channels, driving optimal brand outcomes. Kurt holds a degree in business and psychology from Ohio University.

Ryan Wilson

Director, health and pharma

Samsung Ads

Ryan Wilson is the director for the health and pharma vertical at Samsung Ads, responsible for leading the verticals development and growth by strategically partnering with brands, advertisers and media agencies. He helps brands bridge the gap between their linear and digital marketing by unlocking the power of data to identify, reach, engage and measure their most valuable audiences wherever they are consuming digital content. Ryan brings more than 12 years of digital marketing experience spanning connected TV (CTV), online video (OLV), data, programmatic and mobile within startup, rapidly growing and globally established companies. Prior to Samsung Ads, Ryan served as an executive sales director at Dstillery and a sales director at Time Inc., where he built a new mid-market sales organization dedicated to providing deeper service to regional accounts.

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