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Register now for immediate on-demand access!
Start Date:11 APRIL, 2024
Start Time:3pm CEST / 9AM ET
Duration:20 minutes
Abstract:
“Ingredients: Taking the spotlight” tops Innova’s list of major F&B trends in 2024, and for good reason: our research shows that more than 9 in 10 consumers globally at least sometimes check out ingredients of interest on product labels.
Health is a particularly important theme, with recent “star” ingredients including plant proteins and natural botanicals such as active mushrooms, seaweed and adaptogenic herbs. Increased health literacy among consumers drives a growing need for clarity surrounding ingredients – and offers opportunities in marketing, product development and ingredient innovation. With consumers listing naturalness among the most important aspects of healthy food and beverage, this webinar will offer brands inspiration on how to leverage this consumer interest for their next successful campaign.
Join Tessa Schoones, Market Analyst at Innova, for exclusive consumer and market insights from the ingredients category, with a spotlight on natural ingredients.
General Enquiries:
press@innovami.com
Speaker
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Tessa Schoones Innova Market Insights Market Analyst
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Tessa is a Market Analyst at Innova Market Insights. She holds a Master’s degree in Food Technology from Wageningen University. At Innova, she combines her analytical skills, technical and academic knowledge to track innovation across the dynamic food and beverage industry globally. She turns massive amounts of data points from innovations to market sizes and consumer preferences into actionable insights to support companies grow their business. |
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